MINI's Latest Rival The New Audi A1

12 comments

  1. Following on from Alfa's Mito & Citroen's DS3 this is the new Audi A1 the latest sporting rival for the British built MINI, lets hope it's more successful than the A2 their last short-lived attempt to enter the small car market.

    [URL]http://www.youtube.com/watch?v=cRYaKt8xulM[/URL]

    'The A1 is 3950mm long, 1740mm wide and 1420mm high. These external dimensions mean it is longer, wider and taller than the MINI. But its 2470mm wheelbase is only 3mm longer than its chief rival's so, as in a MINI, rear leg room is likely to be tight. Audi says that at 1045kg, the A1 is the lightest car in its class. The MINI weighs in at 1135kg. Audi is keen to point out just how ‘upmarket' the A1's interior is for a supermini, and the cabin is where you'll find most of the new car's MINI-style customisable options. The A1's expected £14,000 starting price is only slightly higher than that of the base MINI Cooper (£13,715), and the rest of the range will be priced to compete model for model with the MINI. Production of the A1 will get under way in Brussels shortly, ahead of the official launch at next month's Geneva show.'

    [URL]http://www.autocar.co.uk/News/NewsArticle/Audi-A1/247361/[/URL]

  2. Audi A1

    Quite like the look of that car, but what about the presenter?! Rather a snappy dresser wasn't he? At first I thought it was a spoof what with the colours, then I saw the length of the sleeves and elbow patches! Quite refreshing really after all the bull and power-dressing of the last twenty years. Anyway, back to the car – it doesn't really have the small car character of a MINI though, just a smart and sporty little hatchback (not that the second generation MINI is that small looking anymore). I quite liked the brick-like A2 actually.

  3. So basically its a badge engineered VW Polo…..

    Citroen DS3 launches tomorrow, the first of Citroens new Luxury DS range. (more badge engineering)

    Everyone is jumping on the 'New Beetle' bandwagon now.:D

  4. hawaiianblu wrote: “So basically its a badge engineered VW Polo…..

    Citroen DS3 launches tomorrow, the first of Citroens new Luxury DS range. (more badge engineering)

    Everyone is jumping on the 'New Beetle' bandwagon now.:D”

    Wasn't it BMC that invented 'badge engineering'?

    Our survey says (see link below): 😀

    [LIST]
    [*][B][I]No. It's no MINI & I don't want a rebadged VW Polo.
    [/I][/B]
    [*]Yes. The A1 looks promising & I'd definitely consider it.
    [*][URL]http://www.motoringfile.com/2010/02/10/mf-poll-would-you-consider-the-new-audi-a1/[/URL]
    [/LIST]
    The Fiat 500 is also based on the same platform as the Fiat Panda/Ford KA and they are all built in the same factory in Poland………at least the MINI is still a unique platform/chassis design although that may unfortunately change for future models, as always to save cost but the current MINI petrol engine (built at Hams Hall, near Birmingham) is also shared with PSA Peugeot/Citroen.

    [URL]http://www.motoringfile.com/2004/12/14/new_mini_38_psa_engine_range_in_detail/[/URL]

    [URL]http://www.bmw-plant-hamshall.com/[/URL]

    As commented recently in the motoring press, it has taken nearly 10 years for the other major manufacturers to catch up and also launch prestige, fun/sporting to drive small cars into the premium priced supermini category created by the launch of the MINI in 2001.

  5. Well no cars these days are one make to be fair.

    I mean even the Mk1 BMW mini used a Chrysler (neon) Petrol or Toyota (yaris) Diesel engine, and a Peugeot derived Rover gearbox, Rover 200 front seats. Various other small bits and peices will no doubt be shared with other cars. The current models also use PSA Diesel engines, which them selves are a joint venture between Ford and PSA, made in Dagenham. You find the same engine in Fords, Pugs, Citroens….

    My own MPi classic mini, has Bits sourced from GM, Peugeot, VW, BMW…

    I think though there has become a difference between Platform Sharing and badge engineering though. I mean Yes the Panda is the same platform as the Ka/500 but they look completely different and other than engine/suspension few parts are interchangeable. But Basically the KA and the 500 are the same car, the doors for example would be a straight bolt on swap! I'll admit the 500 looks far more stylish though, and would be my choice should i be looking for a new small car.

    VAG are terrible at badge engineering, At work we have someone with a Skoda Octavia, someone with a Passat, and someone with an Audi all of a similar age, and when parked next to each other they're all obviously the same car! Audi's and VW's are always the most closely related, always seems to be a just few bits of trim and plastic mouldings that change.

    One day someone realised it was cheaper to buy in engines from somone else than design your own i guess. Personally i don't mind platform sharing so long as the platform is good and the overall product is individual. But i think it limits choice and dilutes the individuality that makes marques stand out, when they just dress up a car to look slightly different. I think at the moment the BMW Mini brand is unique enough to stand out, but if they start rebadging say BMW one series models as big minis, it will damage their whole design ethos i think. If tomorrow someone offered me a choice of a mint MK1 Austin Mini or a Mint MK1 Morris mini, i'd buy which ever was cheapest! I think we're getting back to that kind of thing with a lot of cars these days.

    a few that i can think of….
    Current Ford Fiesta – Small Mazda (121?)
    Ford Ka – Fiat 500
    P Cayenne – VW Toureg – A Q7 (seems the cheaper they are the better they look!)
    Merc Sprinter – VW Crafter
    C Berlingo – P Partner
    Fiat Ulysee – Citroen C8 – Peugeot somthing,0,something
    Seat Alhambra – VW Sharan – Ford Galaxy
    Saab 9-5 – Vauxhall/Opel Vectra
    Renault Traffic – Vauxhall Vivaro – Nissan something
    Just about any Fiat has a Lancia badged version! (if it's italian it's made by Fiat anyway!)

    Then see if you can find a car thats actually made not just assembled in one country! My own classic mini has parts from Germany, Canada, France, Italy, Japan, Australia… thats all bar one of the continents!:D

  6. I need to correct the above post. I was the Project Manager for the world's largest supplier of automotive seats, responsible for the design and launch of the BMW MINI seats. Having spent 5 years working on pre-production from 97 initially with Rover then with BMW to 2001, I can state that no Seating (or other) parts ever came from a Rover 200. I know other register members have closer ties to Oxford plant than me and could possibly support my belief that the MINI has very few common parts other than the engine/drive train?

  7. they do look very similar to the bubble shape Rover 200 ones though. Although i expect they were probably just designed in the same studio possibly even by the same people, it is quite possible they are just based on/developed from/inspired by and not the same as the Rover 200 ones.


    very few common parts other than the engine/drive train?

    That is a very big chunk though isnt it.:D
    I'm pretty sure the cigar lighter was straight out of the Rover Parts bin, although i think these were just bought in from Valeo anyway.

    The point i was trying to make is loads of companies share huge chunks of their cars. Although i know BMW mini owners seem to get upset when you suggest parts of their cars came from Rover, there was no malice intended. It's a lot like Porsche 944/924 owners, when you tell them they have a load of Volkswagen parts.

    Which brings us back to the original post, how long before we see a Porsche badged version of the A1? (Porsche is now part of VAG)

    I notice Citroen are doing a 200bhp version of the DS3, which i expect uses the same power unit as the Cooper S.

  8. hawaiianblu wrote: “And another one…..

    [URL]http://www.lincah.com/2009-aston-martin-cygnet-concept[/URL]

    From Aston martin…

    Effectively a rebadged and made over Toyota IQ, i wonder if it comes with an ejector seat for use when the brakes fail and the throttle sticks open? It doesnt look bad to be fair, but then it wasnt hard to make the IQ look better was it!?

    I've also heard that not to be outdone JLR next door are planning their own model to combat the Cygnet. There will be a Jaguar version and a 2wd Land-Rover version. Backed by Indian owners Tata the Jaguar version will be called the Pussy and the Land-Rover version being a 2wd town car will be called the CityRover…. Wonder what they'll look like…..:D:p”

    Nothing new here, surely this is what Radford and W&P were doing with minis years ago!

  9. DaveShreev wrote: “Nothing new here, surely this is what Radford and W&P were doing with minis years ago!”

    And now both MINI and Rolls-Royce are owned by BMW this could happen soon………..:D

    [U][url]http://www.autocar.co.uk/News/NewsArticle/AllCars/245185/[/url][/U]

    'BMW is set to give the green light to ultra-luxury version of the Mini which will be trimmed at the Rolls-Royce factory in Goodwood.
    Highly placed sources at BMW have told Autocar that the cars will be 'totally individual' and the project is seeking to create 'niche vehicles' for customers.
    The plans have been inspired by the bespoke coachbuilt Minis that became popular with celebrities in the early 1960s. Actor Peter Sellers commissioned Harold Radford to build him a super-luxury Mini which featured high-spec wood and a leather-trimmed interior. Similar cars were built for members of the Beatles.There's no news on the launch of the 'Mini Rolls' programme, but it is likely to be made public next year.' [B]Autocar Nov 2009[/B]
    [URL='http://www.autocar.co.uk/News/NewsArticle/AllCars/245185/'%5D
    [/URL][URL='http://www.autocar.co.uk/News/NewsArticle/AllCars/245185/'%5D [/URL]

  10. True, but the Mini was at the time a popular car in its own right, a bit like Aston doing a Fiat 500 or BMW Mini now, not an IQ:D

    The Aston IQ could be interesting if they have a V12 in there though haha.

  11. And another one…..

    [URL]http://www.lincah.com/2009-aston-martin-cygnet-concept[/URL]

    From Aston martin…

    Effectively a rebadged and made over Toyota IQ, i wonder if it comes with an ejector seat for use when the brakes fail and the throttle sticks open? It doesnt look bad to be fair, but then it wasnt hard to make the IQ look better was it!?

    I've also heard that not to be outdone JLR next door are planning their own model to combat the Cygnet. There will be a Jaguar version and a 2wd Land-Rover version. Backed by Indian owners Tata the Jaguar version will be called the Pussy and the Land-Rover version being a 2wd town car will be called the CityRover…. Wonder what they'll look like…..:D:p

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