MINI Coupe 'Launches' in NYC !

One comment

  1. 'From day one, MINI has made a name for itself by having fun with its advertising and marketing efforts. Many times, these include outdoor “environmental marketing” in big cities such as New York or Chicago. These are essentially outdoor marketing stunts, which have included putting a Cooper on top of a Ford Excursion, or sticking a Countryman inside a giant snow globe. To celebrate the new Coupé, MINI is putting on a different kind of “launch” — one involving a 30-foot high faux rocket with a real MINI Coupé attached, ready to orbit the imagination.'




Leave a comment