Mini Mpi 1997 Brochure & Prices (5 replies)
Does anyone recall that the LAST price for a Mini (which I forget off hand if anyone can remind me please) in late Summer/Autumn 2000 was bumped UP yet further just after production ceased or at about that time, presumably expecting a surge of nostalgic nationwide car buying stupidity. And remarkably, when mini sales STILL didn't so much as TAKE off, but DROP off slightly, Rover dropped the price by Â£1000 presumably to get rid of the large stockpiles of now obsolescent cars!
I must have been one of those with a brainstorm of nostalgic stupidity and went to buy one of the 'last of the many' and had the temerity to ask my local dealer for a discount. Only to be told that Rover knew a good thing when they saw one and would quickly sell every mini they had in stock. And definately NO, I couldn't have a discount......
Luckily I voted with my feet and ordered/bought one from Belgium while on a work/Army jaunt to Dusseldorf. At the price I was quoted, I was expecting a nice standard Cooper - but got a Cooper Sport! And the price......... Â£6,600 plus UK vat at 15%
And even in the Autumn of 2001 you could STILL buy a new one!
Oooooops, forgot to say but thanks Mab, quite interesting looking back at the way they priced things. And I still have mine so the bout of stupidity I fell prey to wasn't too painful!
[B][URL='http://www.roblightbody.com/mini/1997/official.htm'%5DOffical launch documents from Rover at the time of the re-launch (september 1996)[/URL][/B]
'Announced on the 1st of October 1996, the most radical package of improvements in its history brought a new direction for one of the world's best-loved cars - the Mini. Making its debut at the Paris Motor Show, the latest Mini range sees greater emphasis than ever on its unique personality, enhancing its status as something far more than another small car.' [CENTER][B]WHO BUYS A MINI?[/B][/CENTER]
[LEFT]Throughout the 1990s, Mini has been moving steadily upmarket. In the key export markets of Europe and Japan, Mini has long been perceived as a desirable status symbol, bought for its heritage and unique, ageless style. The 1997 programme moves the UK versions of the car in this same direction, as there are no longer any 'entry-level' models such as the previous Sprite or low price Special Editions.[/LEFT]
[LEFT][B]Typical Mini buyers are now less likely to be families seeking a second or third car, but increasingly tend to be single, well-educated professional and managerial people desiring a fashion statement. [/B][/LEFT]
[LEFT]The 1997 Mini sees an important step-change in the development and projection of the Mini brand by reverting to a classically simple and straightforward range that emphasises the strength of the brand, taking it firmly upmarket.
The value of the items necessary for the 1997 Mini to pass the emissions ECDII and pass-by noise regulations and the much increased specification does not mean a significant increase in price.
The 1997 Mini is priced on-the-road (including delivery, number plates, initial servicing and a year's road-fund licence) at:
[*][B]Mini 1.3i Â£9325[/B]
[*][B]Mini Cooper 1.3i Â£9625[/B]
Factory fit option pricing:
[*]Sports Pack Â£795
[*]Power operated full-length fabric Sunroof Â£795
[*]Metallic Paint Â£200
[*]Pearlescent Paint Â£265
[*]Classic Paint Colours Â£265
[*]Beige 'Luxury' Leather (Mini only) Â£500
[*]Black 'Cooper' Leather (Cooper only) Â£500
[*]'Classic' Leather Â£500
[*]Alloy finish facia with extra gauges Â£350
[*]Wood door and rear quarter cappings Â£295
Note previous year (May 1996) the Mini Cooper 35 anniversary limited - Launch Price was only Â£5,695
Scroll down for prices:-
And thanks to MCR Member Rob Lightbody too for his meticlous attention to detail.
A great resource on a fine website.
Interesting reading, Rob Lightbody's site is a great resource. I think the Cooper 35 price quoted is actually the price of the 1994 Mini 35 LE not the Cooper 35 LE that came out two years later, which was around Â£9k.