The arrival of Covid-19 into the country brought life as we knew it to a halt, with all leisure activities, including car shows and events, impacted from the middle of March.
For Mini Cooper Register (MCR), its annual National Mini Day, held at the National Motor Museum at Beaulieu, is the club’s largest single source of income and to try to protect this, the date was moved from the traditional second Sunday in June to 16th August.
However, with no let-up of social distancing measures and restrictions on large gatherings of people in sight, the club can only wait and see whether the event, which attracts around 3,000 people, will go ahead.
Also at risk is this year’s popular “Minis to” event, planned for The Alps over a week beginning 18th September, although it will be moved to 2021 if necessary.
MCR is in good financial health and, even without the Beaulieu event, will be able to weather the virus storm. It has just renewed its sponsorship deal with Mini Sport, a long-standing supporter, and is working with them to enhance the discounts and bespoke deals for members.
The 68-page monthly magazine CooperWorld continues to be published in print and digital format and is paid for through advertising and subscriptions which start at £35 a year.